Our company was established
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Our company was established
in 2015.
A digital strategy in the business world involves using technology and tools to achieve company goals. Those goals usually involve increasing site visitor numbers, enjoying more sales, and welcoming repeat customers. Whatever your goals, our expert digital strategists at SEO Runners can help develop a digital strategy to take your business to a new level.
We can’t tell you everything involved in creating a digital strategy because there’s no one-size-fits-all approach. What would be in a furniture business’s digital strategy might be vastly different from that of a plumbing company.
We tailor all our strategies to meet the unique needs of each business, so you can rest assured that we hand-pick all the most appropriate tools and tech for your specific goals. However, you can generally expect us to focus on the following three areas:
After approaching our expert digital strategists for help, we perform an extensive audit of your digital marketing assets to determine what is and isn’t successful. This information allows us to choose the best next steps, solve problems, and build on your existing digital foundations.
After highlighting your current digital assets’ strengths and weaknesses, we start planning your digital strategy. We might begin with a few minor changes that immediately start helping you to see results before getting into the nitty-gritty of extensive, long-lasting changes that benefit your business over time.
When we’ve put together an intensive and thorough digital strategy for your unique business model to help you achieve your goals, it’s time to implement it. Our digital team can do this for you, or we can provide you with the information you need to take the reins yourself. Even if you want to change your business direction, we can assist with changes that support your goals and ambitions.
Every digital strategy is different, but some share many mutual components, such as:
When your goal is to increase engagement and brand awareness, your digital strategy can incorporate digital marketing channels. These include content marketing, email marketing, and social media.
Search engine optimization (SEO) is one of the most crucial components of any online business, and your digital strategy is no different. We can prioritize keywords, links, and tags on your website to increase accessibility, traffic, and potentially even Google search engine rankings.
Are you reaching your target market? Allow us to explore the best advertising avenues to suit your unique needs, such as online adverts, PPC, and other targeted materials.
Your customers are your biggest critics, so give them a voice to help your business learn, grow, and improve. Provide channels for feedback, such as email addresses, chatbots, direct messaging, and phone numbers.
As long as you have a couple of social media accounts and add some content to your website on the odd occasion, that’s all you need, right? Wrong. A digital strategy is all about discovering your strengths and weaknesses in the online space and putting together a defined, long-term plan that allows for future growth.
A digital strategy is also a digital blueprint that provides instructions for monitoring progress, making adjustments, and keeping your business departments on track.
Are you ready to enhance your digital presence? We can help. Contact SEO Runners today for a comprehensive digital strategy and to learn how to make your business stand out in the online space.