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Call Now! 469-202-4638

Content Writing

Content writing is about more than throwing words on a page. It’s about converting curious page visitors into loyal buyers. Let SEO Runners assist with your content writing needs and find out just how essential this service can be.

What Is Content Writing?

Content writing involves researching, writing, and editing content. Typically, it’s written for the internet as part of a digital marketing strategy and includes a combination of blog posts, articles, scripts, and social media posts.

While blog posts are one of the most important and popular forms of content creation, you also need content-writing skills for:

  • Email newsletters
  • Landing pages
  • Webpage copy
  • …and more.

The best content writing is easy to consume, grabs people’s attention, and, most importantly, converts. Does your content convert? You might need help from experts like SEO Runners.

Content Writing for Web Development

You can’t just bring prospective purchasers to a website full of imagery. While pictures and videos do grab people’s attention, you also have to provide captivating content to give people their ‘why’ for purchasing your products and services.

Web development content must be engaging, well-written, and to the point. Refrain from using run-on sentences and ensure your content isn’t too complicated. E.g., if you have to use a dictionary to make sure you’re using the right word, maybe don’t use it.

Successful content writing for web development also involves avoiding long blocks of text, not repeating yourself, and not trying to oversell your product or service. Don’t forget to use legally-obtained images to accompany your content, and definitely don’t plagiarize.

But if all that seems too challenging, we get it. Contact our content creation experts, and we can get to work developing a robust content writing plan for you.

PR Writing

You might assume that press releases are for sharing big news for no other reason than to, well, share big news. But PR writing can be so much more. In fact, it can be about brand awareness to reach a larger audience and to get backlinks from well-established news websites.

Core parts of high-quality press releases are:

  • A headline
  • A date line
  • Boilerplate
  • Body
  • A call to action

Make sure your headlines are catchy and include keywords to help search engines recognize your content. Don’t forget to make the most newsworthy points bold and optimize your introduction to captivate your readers’ attention. Most importantly, make sure your press release is newsworthy. Need a helping hand? Contact SEO Runners for all your PR writing needs.

Search Engine Optimization (SEO) Writing

Search engine optimization (SEO) writing involves writing content to rank highly in search engine results. Your goal is to write content that makes Google and other search engines see you as an authority so that you can welcome new site visitors in their droves.

Some of the best SEO articles have:

  • Paragraphs
  • Lists
  • Tables
  • Site Links
  • Image Carousels

However, there can be more to SEO writing than meets the eye. You can’t simply throw words on a page with a few site links and expect it to convert. You need to do some of the following things:

  • Write for your target audience – not yourself
  • Include keywords in metadata, page titles, header tags, and anchor text (where appropriate)
  • Use short paragraphs
  • Link to reputable and authoritative sites
  • Include data to support claims
  • Embed imagery
  • Write as if your content will appear in featured snippets (because it just might)

Successful SEO takes time, practice, and patience. Don’t have any of that? Contact us to assist with all your SEO writing needs.

Case Studies

Are you trying to show prospective purchasers that you’re good at what you do? You need case studies. But case studies require writing, and writing might not be your strong point. That’s okay – we can help.

Our expert content creation team can help you develop case studies that speak volumes about the effectiveness of your products and services. We can even show you a few of our own.

Craft Creative Content With SEO Runners

Content creation can be crucial for search engine domination. Are you ready to show your competition who’s boss? We’re here for you.

Contact us today for your FREE SEO analysis and to learn more about our content writing services.