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Open Mon - Fri 09:00AM-05:00PM
Call Now! 469-202-4638

PPC Management

Need a helping hand creating compelling ads that convert? We can help. PPC, or pay-per-click marketing, is a form of digital advertising working in harmony with SEO that businesses rely on to drive traffic to their websites.

What Is Pay-Per-Click Marketing?

By now, you’ll likely have a fair idea of what search engine optimization (SEO) is. You optimize your website for traffic and enjoy organic visitors without spending a dime on getting them there. But SEO takes time, and that’s where PPC marketing comes in.

This form of digital advertising allows you to pay a fee to feature an ad in search engine results. You only pay when an internet user clicks on your ad, and the hope is that they’ll make a purchase once they get there. PPC ads typically consist of text, videos, images, or a combination of all three. They can also be present on search engines, social media, websites, and other platforms.

What PPC Marketing Options Are There?

We are passionate about digital marketing and all things SEO. Whether you’re trying to broaden your reach or strengthen your grip on the market, we can help. When you work with SEO Runners, a results-driven SEO service, you can expect:

  • Paid search ads
  • Display ads
  • Social media ads
  • Retargeting PPC ads
  • Programmatic ads
  • And more…

What Is Programmatic Advertising?

While Google Ads are leading the way in PPC marketing, programmatic advertising isn’t far behind. The more you learn about it, the more you might believe in its value for your unique business model.

Programmatic advertising is an easy and straightforward way to purchase and optimize your digital campaigns. Rather than buying them from their publishers and creators, you can engage in real-time auctions and buy ads for various digital channels like display, social, video, and mobile. Need a helping hand setting up your programmatic advertising campaign? Contact SEO Runners today to learn about your options.

What Are Retargeting PPC Ads?

Retargeting ads can be a goldmine for businesses that have put time and effort into enhancing their online presence. Retargeting describes using internet user cookies to show ads based on the websites they have visited.

For example, if you spent time browsing our website, you might now be shown display ads on other platforms for similar services.

Many businesses use retargeting as part of their social media campaigns, email marketing, search advertising campaigns, and more.

What Are the Benefits of PPC Marketing?

When you already have a robust search engine optimization plan in place for keeping your website front and center in search results, you might not see the value of PPC marketing. However, this form of advertising can be beneficial for some of the following reasons.

Measuring and Tracking

Want to know how your ad campaigns are doing? That’s easy. There are a number of tools like the Google Ads tool and Google Analytics to measure your advertising ROI and even track video, Flash, and social networking sites and apps. Know what’s working, what isn’t, and what you need to change in the future.

Fast Changes

SEO, while worthwhile, can take time. You won’t be jumping through search engine results right away. But you can definitely get an excellent head start with PPC marketing. Google, programmatic, and remarketing ads can ensure you’re in the spotlight while you wait for your SEO results to catch up.

Budget Control

Don’t have a humongous advertising budget? No problem. You have complete budget flexibility with PPC marketing. Spend as little or as much as you want, and adjust your budget to suit your selling seasons.

Cohesive Approach

PPC marketing doesn’t have to be the only marketing avenue you explore. It can work in harmony with others you have in place, such as SEO. In fact, you can appeal to the same target market in multiple ways.

Get PPC Marketing Help From SEO Runners Today

Marketing can be complex. We get it. If you’re ready to explore PPC marketing for yourself, we’ve got you covered. Contact us today for a free quote and to learn more about your digital marketing options.