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Our company was established
in 2015.
To understand the importance of conversion optimization, it’s a good idea to understand your business’s conversion rate. A conversion rate describes the percentage of site visitors who complete an action that benefits your business, such as buying a product, filling out an online form, or signing up for a service.
If your current conversion rate is low, it likely means that your website hasn’t been optimized to its full potential. If your current conversion rate is high, it has been well-designed and enhanced with all appropriate features in place to turn those curious browsers into loyal paying customers.
If you understand the importance of conversion optimization but you don’t know where to begin, you’re in the right place. The team at SEO Runners are experts when it comes to CRO strategies and can highlight the most likely parts of your website to benefit from conversion optimization, such as:
The homepage is hands-down the most critical place to start regarding conversion optimization. It’s the first page your site visitors see and the one that encourages them to take further action on your site.
Some of the best homepage optimization options include:
Customers want to know how much your products and services cost. While you might not be able to offer a firm price for a custom product or service, you can at least provide information regarding pricing so customers can take further action.
Landing pages are often described as lead capture pages and destination pages, so it makes complete sense for them to be a page for which you prioritize conversion optimization. After all, the entire goal of such a page is to generate new business.
Some of the best conversion optimization landing page ideas include:
Blogs are an effective SEO strategy to help you be seen as an authority in the online space. Therefore, using your blog to convert site visitors into paying customers makes sense.
Include calls to action throughout your blog content and even provide web forms for free resources so interested people can learn more about a particular topic.
Many business owners are eager to manage all parts of their business on their own, and there’s nothing wrong with that. However, when it comes to website-related tasks like conversion optimization, sometimes calling in the big guns like SEO Runners is the best decision to make.
We can assist with:
Turning site visitors into paying customers is a goal many business owners have, but it can be challenging to achieve without in-depth knowledge of how website optimization works.
If you need a helping hand with this crucial task, you’re in the right place. Contact us today to learn more about your optimization options and how to help your business stand out from the crowd in the digital space.