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Call Now! 469-202-4638

Conversion Optimization

Conversion optimization, also known as conversation rate optimization (CRO), describes using best practices to turn site browsers into paying customers. Contact SEO Runners today to learn more about our helpful CRO services.

What Is a Conversion Rate?

To understand the importance of conversion optimization, it’s a good idea to understand your business’s conversion rate. A conversion rate describes the percentage of site visitors who complete an action that benefits your business, such as buying a product, filling out an online form, or signing up for a service.

If your current conversion rate is low, it likely means that your website hasn’t been optimized to its full potential. If your current conversion rate is high, it has been well-designed and enhanced with all appropriate features in place to turn those curious browsers into loyal paying customers.

Implementing a CRO Strategy: Where to Begin

If you understand the importance of conversion optimization but you don’t know where to begin, you’re in the right place. The team at SEO Runners are experts when it comes to CRO strategies and can highlight the most likely parts of your website to benefit from conversion optimization, such as:


The homepage is hands-down the most critical place to start regarding conversion optimization. It’s the first page your site visitors see and the one that encourages them to take further action on your site.

Some of the best homepage optimization options include:

  • Providing product information links
  • Adding a free signup button
  • Installing a chatbot for site visitors to find the answers to their questions

Pricing Page

Customers want to know how much your products and services cost. While you might not be able to offer a firm price for a custom product or service, you can at least provide information regarding pricing so customers can take further action.

  • Offer pricing interval information
  • Describe product features associated with specific prices
  • Add a pop-up form for people to request online quotes
  • Include contact information so customers can contact you directly for quotes

Landing Pages

Landing pages are often described as lead capture pages and destination pages, so it makes complete sense for them to be a page for which you prioritize conversion optimization. After all, the entire goal of such a page is to generate new business.

Some of the best conversion optimization landing page ideas include:

  • Including a call-to-action (CTA)
  • Optimizing it for mobile
  • Making it visually interesting
  • Giving proof of value
  • Improving your site speed
  • Creating content for your target audience


Blogs are an effective SEO strategy to help you be seen as an authority in the online space. Therefore, using your blog to convert site visitors into paying customers makes sense.

Include calls to action throughout your blog content and even provide web forms for free resources so interested people can learn more about a particular topic.

How Can SEO Runners Help With Conversion Optimization

Many business owners are eager to manage all parts of their business on their own, and there’s nothing wrong with that. However, when it comes to website-related tasks like conversion optimization, sometimes calling in the big guns like SEO Runners is the best decision to make.

We can assist with:

  • Creating text-based call-to-action sections in your blogs
  • Running tests on your landing pages
  • Adding messages to pages that convert
  • …and much more

National SEO Services

Turning site visitors into paying customers is a goal many business owners have, but it can be challenging to achieve without in-depth knowledge of how website optimization works.

If you need a helping hand with this crucial task, you’re in the right place. Contact us today to learn more about your optimization options and how to help your business stand out from the crowd in the digital space.