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Our company was established
in 2015.
Video search engine optimization, or VSEO, is a type of content you can use to rank higher in search engine results. Some businesses rely on images, written content, and infographics, but video can also be a powerful contributor to your SEO strategy if you use it properly.
Video SEO involves creating videos to build links, increase conversions, build brand awareness, and create opportunities for social media sharing.
The sky’s the limit regarding the type of video content you can create for your business, but we recommend working with our expert video production team to discuss the right type of videos for your business and goals.
We can assist with some of the following video production types:
Sure, written content is essential for a landing page to help your potential purchaser learn more about you and for SEO purposes. But there’s something more engaging and exciting about a video message.
Many companies now see the value in creating brand message videos, describing who you are, what you do, and what problems you solve for your customers. Such a video can set the tone for the rest of your site.
Sometimes, pictures and a written description just aren’t enough to show potential purchasers what a product can do for them. Take all the guesswork out of your products and show them in real-life situations for customers to see their value. Some studies have even shown that product videos give consumers the confidence to proceed with a purchase.
Are you a product and service-based website? You need how-to videos. Some of the best companies in America dedicate entire areas of their website to showing customers how to perform particular tasks. And guess what? If they sell the products customers need to perform those tasks, it’s a win-win for the business.
Sometimes, a birds-eye view is needed to show off your business in all its glory. Whether you’re in the real estate industry, hospitality, or even a boat-selling business, drone video footage could be exactly what your SEO strategy is missing.
You might already understand the importance of relying on businesses like SEO Runners to help with your SEO strategy, but you might need further convincing regarding VSEO. Allow us to enlighten you on the key benefits of video content.
Text might be hard to read on a small screen, but videos aren’t. If you integrate videos into your website, most customers will have no problems watching your content. It sure beats squinting your eyes at the small font.
Do you want your customers to understand what you have to offer as quickly as possible? Video content makes it easy. According to a research company, most web users will only read about 20% of the text, but they’ll happily watch a video and absorb the same information.
Building links can be hard work, but it’s certainly much more manageable with high-quality video content. Produce a standout video that consumers love, and it’ll take on a life of its own.
Do you want to see more visitors to your website? Video might be able to help. When you provide videos on your website, Google can display a rich snippet alongside the information about your website. This tells internet users that they can enjoy video content if they visit your website.
Content writing is important. Graphic design is important. And branding is important. But video is too. Don’t miss out on all the benefits of video search engine optimization. Contact us today to learn more about our video production and content creation options and how we can take your business to a whole new level.