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PPC Advertising

What Does PPC Have to Do With SEO?

PPC and SEO have a relationship that helps both strategies grow with each other. Both strategies operate on relevant keywords and impressions from the same audience. By measuring metrics like performance data, clicks, and what buzzwords are working for ads, your SEO team can determine the direction of their SEO strategy and vice versa. By focusing on what works with your organic search rankings, we can hone in on our PPC strategic efforts where it counts.

As a business owner, you want your company to make every move it can to achieve local and national rankings. Let SEO Runners help take over the work by making sure that your SEO and PPC campaigns are both operating and working in sync.

About This Service

Did you know that there are over 160 billion monthly Google searches? That’s a lot of searching to be done and if you aren’t implementing a pay-per-click (PPC) advertising strategy within your local business, then these are most likely searches that are passing over your bottom line.

PPC is a digital advertising method that is very popular among circles that focus on search engine advertising. However, PPC success isn’t as simple as creating a campaign, bidding, and then waiting for the funds to roll in. PPC is a full-time job, and that is why you need a team like SEO Runners on your side to help you navigate the specifics of Google Ads and increase your brand through specifically targeted campaigns.

SEO Runners Helps You Reap the Benefits of PPC Ad Campaigns

Aside from the obvious boost of conversions with a well-crafted campaign, PPC advertising creates several boons for your business that include:

  • Awareness
  • Interest
  • Intent

Businesses that take advantage of PPC advertising experience an average of $2 of income for every $1 spent on Google Ads. When compared to organic search results, Google Ads have a 30% advantage and are more likely to result in clicks and conversions.

SEO Runners can help you reach these goals through a strategic campaign approach that focuses on:

  1. Remarketing
  2. Targeted Campaigns
Remarketing

Not everyone who visits your site for the first time will leave with your product in their digital basket. At SEO Runners we understand this and make an effort to focus on remarketing campaigns for your display ads.

Unfortunately, a great site doesn’t necessarily mean that people will remember it after leaving; enter your remarketing campaign. A strategic remarketing campaign is a way to get your site back in front of someone who may have passed it by.


Remarketing allows you to:

  • Increase conversion rates over time
  • Build your brand
  • See cost-effective results
  • Realize what target audience you need to hone in on for future campaigns
Manageable and Targeted Campaigns Through Google Ads

The beauty of a PPC campaign through a trusted SEO company is that your campaigns can be both easily managed and targeted to specific demographics. Your money is important to your business, so spending it wisely on your advertising efforts is paramount.

With SEO Runners, you can pinpoint exactly who is searching for your product and easily shift your campaign strategy should your target demographic change.

Trust SEO Runners to Create Reliable and Profitable PPC Campaigns for Your Business

If you are ready to take your business’ brand to the next level, get in touch with SEO Runners today for more information about PPC campaign creation. 50% of visitors are more likely to click on a PPC ad and make a purchase than the standard organic visitor. We are ready to help you achieve local ranking success and conversions. Set up a consultation with SEO Runners so we can show you how our PPC and SEO services can put you at the top of your industry.

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